Today's American society is one that is in the depths of a recession. Many people have been affected in a very personal way. There have been may lost jobs, homes foreclosed on, incomes reduced, and stress is up. Many would say that the US economy could easily head from the recession into a deep depression worse than was experienced in the 1920's. In times like these people are cutting back in their spending habits and the doing the best that they can to just keep up and create any kind of stability that they can.
In the daily reality of the tough times that people face, there are some interesting things that American women do to help themselves relieve stress. Studies have shown that Women tend to indulge themselves in cosmetics, such as Nu Skin, Mary Kay, and Maybelline when the economy goes down. Though this is an interesting and weird fact, it does make a lot of sense. Times are tough and very stressful, and this is one way that women can relieve stress without spending a lot of money.
Another possible explanation is the opportunity to make money by selling cosmetics, such Nu Skin and Mary Kay. In a tough economy, many people are looking for ways to make extra cash wherever they can. So it makes perfect sense that cosmetic sales would go up as well then in a downturn in the economy.
Whether the reason for an increase in cosmetic sales is a desire to spurge and relieve stress, or a desire to make extra income, either way it the fact is that it is good to be in cosmetic sales in a down economy.