How often are we subjected to some new beauty product commercial that leads us to believe that we can look good and feel younger, as long as we use this latest and new product.
"New" is an old word and manufacturers use the latest technology and the best of the best marketing techniques to make sure we succumb to yet another fashion fad and dig deep into our pockets, so we can have the privilege of spending our hard earned cash.
Unless you are a walking encyclopaedia and you are aware of the rules and regulations that differentiate between the domain of the FTC, which is the Federal Trade Commission and the Food and Drug Administration, (FDA), then you are most probably going to be blinded by the sales jargon whose intention is to convince you of the product's effectiveness, and more importantly to keep you from reading the label to see what the product is made of.
The eloquent, authoritative sounding definition is more often than not, a far from truthful description of what you are buying. It is a play on words that really does sound good. So good in fact that they appeal to our in bred egos and we believe these high end products are really worth the high price we pay.
This does not mean all cosmetics manufacturers are lying, because it is in their best interest to stay on the right side of the law. But, and it's a big but, cosmetic manufacturers walk a very fine line that plays on the ignorance of its consumers.
Any product that claims to alter the looks of someone's skin or change the appearance of a persons body, in any way at all, is a drug and as such the product would be subjected to long and outdrawn medical trials which would prove to be extremely expensive, and it would be under the jurisdiction of the FDA.
Therefore, a cosmetic cream does not claim that it restructures the skin - it merely implies that it can, but the producer makes certain that the customers are told that "your skin will feel restructured" - and THAT is legal.
Sadly, there is a multitude of terms, words, phrases that we take to belief what they the manufacturers want us to believe, but in essence they mean nothing. These words are meticulously strung together by experts, that are, when it comes down to it, are paid by us - the customer.
Companies are allowed to use certain terminology on their products that may lead people to believe they are scientific terms that validate a legitimate cosmetic, but it's just jargon.
The laws that govern the labelling of cosmetics are definitely insufficient. They just proclaim "products that enhance the appearance of skin is a cosmetic" Then taking it a tiny step further, it is further stated that, "any product that affects the structure and function of the skin is a drug".
The best advice that can be given here is to make sure you read the labels and concentrate on the ingredients and not the claims.